13則賈伯斯值得被記住的話

Steve Jobs  賈伯斯 1956-2011  美國時間 105日逝世

 

Steve Jobs  

 

賈伯斯留下的箴言,每讀一次,就獲得一次深思與激勵。

賈伯斯是一個無與倫比的演講者與推銷者,在他56歲的生命中,說過的金句非常之多,如果你曾記得賈伯斯別的哪句話曾經激勵或啟發了你,歡迎評論補充。謝謝。

 

關於電腦

電腦要對這些簡單的指令進行處理——'取出個別數值,把它跟現有的數值相加,並將結果寫在這兒,看一看是不是比另外一個數值大'——但要以某種速度執行這些任務,比如每秒100萬次。當計算機以每秒100萬次的速度運行時,結果就像是魔法。

(“It takes these very simple-minded instructions—‘Go fetch a number, add it to this number, put the result there, perceive if it’s greater than this other number’––but executes them at a rate of, let’s say, 1,000,000 per second. At 1,000,000 per second, the results appear to be magic.”)

——19852月,《花花公子》

 

關於設計

依靠所謂的焦點團體去設計產品真的很難,在大多數時候,人們根本就不知道自己需要什麼產品,直到你展示給他們看。

"It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."

——19985月,《商業周刊》

 

最好的推銷金句?

你是想賣一輩子的糖水還是想改變世界?

"Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?"

——賈伯斯在督促約翰·斯考利加入蘋果成為蘋果CEO之時

 

關於人格

我是我知道的唯一一個在一年中損失2.5 億美元的人,這對我的人格建立很有幫助。

"I'm the only person I know that's lost a quarter of a billion dollars in one year.... It's very character-building."

——《蘋果機密2.0

 

關於好的設計

“'專注和簡單'是我一直堅信的產品設計原則。開發出簡單易用的產品比開發出複雜的產品要困難得多,因為只有在你的思維極其清晰的情況下才能設計出簡單的產品,雖然這需要下苦功夫,但卻是值得的,如果你真的能夠做到這一點,你就可移動群山。

“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

——19985月,《商業周刊》

 

他的遠景

成為墳墓中最富有的人對我​​來說毫無意義,能夠在晚上睡覺前說聲我今天做了了不起的事,這才是我在乎的。

“Being the richest man in the cemetery doesn't matter to me … Going to bed at night saying we’ve done something wonderful… that’s what matters to me.”

——19935月,《華爾街日報》

 

關於他在蘋果的角色

蘋果並不是我一個人表演的地方,蘋果的復興來源於兩點:一是公司裡有很多有才華的人,多年來,很多有才華的員工聽到外界說他們是失敗者,其中有些人連自己都快相信了。但他們不是失敗者。他們缺少的是好的教練和好的計劃。現在,他們終於有了。

"This is not a one-man show. What’s reinvigorating this company is two things: One, there’s a lot of really talented people in this company who listened to the world tell them they were losers for a couple of years, and some of them were on the verge of starting to believe it themselves. But they’re not losers. What they didn’t have was a good set of coaches, a good plan. A good senior management team. But they have that now.

——19985月,《商業周刊》

 

要為你的產品而驕傲

花花公子:你是說那些製造個人電腦的傢伙並不以產品為傲?
賈伯斯:如果他們有,那他們就不會做出那樣的個人電腦。

Playboy: "Are you saying that the people who made PC don’t have that kind of pride in the product?"
Jobs: “If they did, they wouldn’t have made the PC.”

——19852月,《花花公子》

 

與蘋果的關係

我會永遠和蘋果保持聯繫。我希望在我的人生中,我的生​​命線和蘋果的生命線永遠交織在一起,像一塊錦織。也許有一段時間我會不在蘋果,但我一定會回到蘋果的。

“I’ll always stay connected with Apple. I hope that throughout my life I’ll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I’m not there, but I’ll always come back."

——19852月,《花花公子》

 

對未來的信念

當你在向前展望的時候,你不可能將這些片段串連起來;你只能在回顧的時候將點點滴滴串連起來。所以你必須相信這些片段會在你未來的某一天串連起來。你必須要相信某些東西:你的勇氣、目的、生命、因緣,所有種種。這個過程從來沒有讓我沉淪,只是讓我的生命更加地與眾不同而已。

“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”

——20051月,在史丹佛大學做的畢業演講

 

關於工作

你的工作將會佔據生活中很大的一部分。你只有相信自己所做的是偉大的工作時, 你才能怡然自得。如果你現在還沒有找到, 那麼繼續找、不要停下來、全心全意的去找。與所有你心儀的事物一樣,當你找到它時,你就會知道。就像任何偉大的友誼一樣,它會變得越來越有價值。所以繼續找,​​直到你找到它,不要停下來!

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.

——20051月,在史丹佛大學做的畢業演講

 

關於死亡之重要

沒有人想死,即使那些夢想上天堂的人,也並不急於到那裡。然而,死亡卻是我們所有人的歸宿,沒有人能夠逃脫它。事實上也應該如此。死亡就像生命中惟一最好的發明。它是改變生命的代理人。只有清除掉了所有老朽的東西,才能為新生事物騰出空間。現在,你是新生事物,但是在不久的將來,你就會慢慢變老,而被清除掉。抱歉,我把這事說得這樣戲劇性,但事實就是如此。

“No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true."

——20051月,在史丹佛大學做的畢業演講

 

不要停留在一件事情上

如果你已經出色地完成了某件工作,你就應該嘗試其它有意義的事情,不要再一件事情上停留太久,多想想下一步該做什麼。

“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.”

——20065月,NBC晚間新聞

 

 

 

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